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19 Απρ 2020 · In particular, we study the case by adopting three frameworks: dynamic capabilities (DC, examined by using the sensing/seizing/transforming approach), business model (BM, examined by using the...
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In particular, we study the case by adopting three...
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14 Δεκ 2022 · This study aims to analyze the impact of price on the buying interest of Samsung smartphones with Celebrity endorsers as an antecedent variable.
The study recommends implementation of a strategic option for Samsung; to acquire a retail chain of stores like BestBuy or DixonsCarphone for creating an impact in the marketplace, and gain a...
This case study focuses on recent Samsung Electronics’ corporate strategies, in particular how the company succeeded in becoming a ‘global leader’ in the industry. Furthermore, the case also shows what kind of company structure was built and provides insights into management style and leadership in the company.
This thesis research is going to analyze the marketing strategy Samsung has used for some of its smartphone devices in the Smartphone market. The thesis will look into products introduced within the last two years.
Specifically this study seeks to answer two questions: How has the generic value chain model been applied in Samsung electronics company? and What lessons can be learned from this successful case? Methodology - This paper employs a single case design to gain an in-depth understanding.
15 Απρ 2024 · Samsung supplements its competitive pricing strategy and the more specific price matching, premium pricing, and above-the-competition pricing schemes with value-based pricing.
