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This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published in leading academic journals between 1995 and 2016.
1 Απρ 2010 · This is why this paper starts by presenting basic pricing concepts. Strategies, such as market segmentation, discount, revenue management, price skimming, are introduced.
22 Ιαν 2015 · A number of pricing strategy options are available, including markup pricing, target return on investment pricing, perceived value pricing, competition-based pricing, penetration pricing, and...
1 Ιουν 2021 · However, in practice, prices in primary markets and aftermarkets are closely correlated. This study examines the joint pricing strategy in both primary markets and aftermarkets based on customer utility and establishes a pricing model for profit-maximization firms.
Abstract: The current paper reviews various pricing strategies adopted by the modern businesses. It further states various merits and demerits of each of the pricing strategies. The main objective of the paper is to compile some of the popular pricing strategies and their pros and cons at one place.
In fact, the selling price involves both quantitative (calculations, different costing methods) and qualitative aspects (value generation, market-ing focus, and cost area) (Buiga et al., 2017), as well as some elements from the field of economics.
8 Αυγ 2021 · In fact, the selling price involves both quantitative (calculations, different costing methods) and qualitative aspects (value generation, marketing focus, and cost area) (Buiga et al., 2017), as well as some elements from the field of economics.
