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  1. 24 Μαΐ 2021 · A “serum” or face serum is a specific category of skincare products topically applied on the face, usually after cleansing and before putting other face care products such as moisturizers or creams.

  2. A serum is a concentrated liquid treatment that delivers topical ingredients to the skin in order to target concerns like wrinkles, discoloration and uneven texture. Share this page. Serums are typically thinner than a moisturizer, but thicker than a toner or essence.

  3. 19 Απρ 2011 · In the cosmetics vocabulary, a serum has a fluid texture, and is more concentrated in active agents than a standard care product, for an increased efficiency.

  4. 30 Μαΐ 2024 · With sink-into-skin textures and concentrated ingredients, serums are some of the hardest-working products in the business. And the roles they can play are plenty: from brightening and hydrating to softening fine lines.

  5. What are face serums? Face serums are concentrated skincare products packed with active ingredients designed to target specific skin concerns, such as hydration, ageing, or uneven tone. Serums come in various formulations, including light emulsions, gels, water-based, oil-only, and pressed balms.

  6. Serum is a skincare product you can apply to your skin after cleansing but before moisturizing with the intent of delivering powerful ingredients directly into the skin.

  7. Packed with potent and targeted ingredients, serums are generally on a single mission, whether it's to reduce dark spots, boost your glow, smooth fine lines, or tighten everything up a bit. A serum is also lighter and thinner than most moisturizers, which allows it to quickly penetrate into the skin and work on a deeper level.

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