Αποτελέσματα Αναζήτησης
Our survey of 2,000 US consumers with Asian, Black/African-American, Hispanic/Latino, and White (Non-Hispanic) heritage shows that looking at consumer preferences and behaviors through the lens of ethnic origins can provide valuable, and sometimes unexpected, insights for marketers for positioning and targeting strategies.
29 Σεπ 2022 · In this article, we’ll explain the importance of defining the demographics of your target market and share step-by-step guidelines to create your ideal customer’s demographic profile. Feel free to download this helpful template to follow along and create your own as we go.
11 Αυγ 2021 · Based on data provided by the U.S. Census Bureau, the U.S. Bureau of Economic Analysis and other sources, the Selig Center estimates the buying power for African American, Asian American and Native American consumers, which has exploded over the past 30 years, up from $458 billion in 1990 to $3 trillion in 2020.
27 Φεβ 2023 · The stats below reveal how consumers think businesses should approach and address issues in society like sustainability and economic inequality. 68% of consumers believe CEOs should step in when the government does not fix societal problems ( Edelman Trust Barometer, 2021 ).
7 Σεπ 2023 · By segmenting the market, you can create targeted campaigns that resonate more deeply with specific customer groups. Market segmentation can be approached from various angles, including demographic, psychographic , behavioral, and geographic factors.
3 Απρ 2024 · Learn how you can use demographic segmentation to understand your target audience better, create more targeted campaigns, and get higher ROI.
8 Μαρ 2024 · How does the urbanicity break out? These are only just some of the questions that can be answered by market demographics! Let’s discuss what market demographics are, the importance of collecting them, the different market demographic types, how to collect them, and some examples of how organizations could use them. What are Market Demographics?
