Αποτελέσματα Αναζήτησης
29 Σεπ 2022 · In this article, we’ll explain the importance of defining the demographics of your target market and share step-by-step guidelines to create your ideal customer’s demographic profile. Feel free to download this helpful template to follow along and create your own as we go.
1 Φεβ 2013 · By linking affective customer experience and consumers’ cross-cultural attitudes of ethnocentrism and affinity toward domestic or foreign products, this study further extends the...
1 Μαρ 2019 · consumer behaviour reflects their lifestyle (Kotler and Armstrong, 2004). One way to distinguish social classes is by using ABCDE classification by Nielsen Admosphere (2016) .
9 Οκτ 2021 · It uses social demography as an analytical framework to identify social, cultural, economic, and behavioral drivers of population trends.
Cultural, class-based, and racial dynamics together affect how members of racial and ethnic minority groups engage in consumption. Consequently, racial and ethnic minorities' orientations toward consumption may diverge from the dominant culture in important ways. For racial minorities, consumption practices are a
Our survey of 2,000 US consumers with Asian, Black/African-American, Hispanic/Latino, and White (Non-Hispanic) heritage shows that looking at consumer preferences and behaviors through the lens of ethnic origins can provide valuable, and sometimes unexpected, insights for marketers for positioning and targeting strategies.
1 Απρ 2012 · The research presented here extends their work by examining demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of US consumers (N = 492).
