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11 Αυγ 2021 · Based on data provided by the U.S. Census Bureau, the U.S. Bureau of Economic Analysis and other sources, the Selig Center estimates the buying power for African American, Asian American and Native American consumers, which has exploded over the past 30 years, up from $458 billion in 1990 to $3 trillion in 2020.
Our survey of 2,000 US consumers with Asian, Black/African-American, Hispanic/Latino, and White (Non-Hispanic) heritage shows that looking at consumer preferences and behaviors through the lens of ethnic origins can provide valuable, and sometimes unexpected, insights for marketers for positioning and targeting strategies.
6 Αυγ 2021 · There is a serious lack of diversity in occupations that shape decisions about which consumers to target with which products. Just 6.3 percent of marketing research analysts and 5.7 percent of marketing managers in the United States are Black.
29 Σεπ 2022 · Target demographics include information about your audience’s age, gender, income, geo-location, religion, ethnicity, education, family size, and other measurable and observable characteristics. How do you determine your target demographic?
In fact, 38% of African Americans between the ages of 18 and 34 and 41% of those aged 35 or older say they expect the brands they buy to support social causes, 4% and 15% more than their total population counterparts, respectively.
14 Φεβ 2024 · Social media demographics: the numbers you need to know. Demographic data shows you which social media channels to prioritize in your strategy. It reveals where your target audience is and, in the process, which platforms are best for conducting market research.
Global consumers are becoming older, single and with rising health issues. They are also becoming more diverse in terms of ethnicity, language and culture. Meanwhile, Generation Alpha, despite their weak purchasing power relative to older generations, is set to rise in number and importance as future trend setters.
