Αποτελέσματα Αναζήτησης
1 Σεπ 2019 · Overall, 37% reported receiving tobacco coupons through direct-to-consumer channels in the past 6 months: 22% via email and 32% via mail (5% via email only, 15% via mail only, and 17% via both channels), and 22% reported redeeming coupons when buying cigarettes.
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The majority of smokers (61%) were employed. Overall, 37%...
- Cigarette Price-Minimization Strategies by U.S. Smokers
Using data from the 2009–2010 National Adult Tobacco Survey,...
- Direct-To-Consumer Tobacco Marketing and Its Association With Tobacco Use Among Adolescents and Young Adults
We surveyed a U.S. telephone sample of 3,342 15- to...
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Distributing direct mail coupons is a strategy employed by tobacco companies to promote their products. We found, in a US national study, that many adults received tobacco coupons, and receiving these coupons was associated with subsequent progression of smoking among nonsmokers, and continuation of smoking and daily smoking among smokers.
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13 Απρ 2022 · Direct-mail advertising is a crucial channel through which tobacco companies deliver price incentives that lower the barrier to tobacco use while promoting tobacco products via thematic appeals not legally permitted on other marketing channels.
Tobacco companies use direct mail marketing to communicate with consumers and provide valuable tobacco coupons. More research is needed to understand the content of these mailings and how they are used by tobacco consumers in order to develop effective policy solutions.
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Tobacco coupons are generally regulated in two ways: (1) restricting the distribution of free or nominal cost coupons (or gifts) that can be redeemed for tobacco products, or (2) prohibiting retailers from redeeming coupons for free or nominal cost products.
