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8 Σεπ 2020 · To explain trade-offs in choice, researchers have proposed myriad phenomena and decision rules, each paired with separate theories and idiosyncratic vocabularies.
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16 Ιουν 2022 · Then, we discuss the striking differences between the definition of opportunity cost consideration in theory and its operationalization in behavioral sciences by highlighting two different ways of thinking about opportunity cost.
To explain trade-offs in choice, researchers have proposed myriad phenomena and decision rules, each paired with separate theories and idiosyncratic vocabularies. Yet most choice problems are ultimately resolved with one of just two types of solutions: mixed or extreme.
trade-offs optimally entails prioritizing options of greatest net value. We propose that the conscious experience of mental effort indexes opportunity costs, motivating the reallocation of computational processes toward the best
8 Σεπ 2020 · To explain trade-offs in choice, researchers have proposed myriad phenomena and decision rules, each paired with separate theories and idiosyncratic vocabularies. Yet most choice problems are ultimately resolved with one of just two types of solutions: mixed or extreme.
consider the prototypical consumer trade-off assessment between a higher quality and a lower priced item as an exemplar of an important trade-off. We argue that marketers or others interested in modeling consumer choice should recognize that the motivation to cope with emotionally dif-ficult trade-offs may result in patterns of choice that com-
To explain trade-offs in choice, researchers have proposed myriad phenomena and decision rules, each paired with separate theories and idiosyncratic vocabularies. Yet most choice problems are ultimately resolved with one of just two types of solutions: mixed or extreme.
