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6 Ιαν 2014 · (Waterloo, WI/Vista, CA) – Trek Bicycle has acquired the Electra Bicycle Company in a move that joins the bicycle industry’s leading performance brand with the most popular name in lifestyle cycling.
6 Ιαν 2014 · Known for their wide range of townie and electric bikes, Californian company Electra has been acquired by Trek. Founded in 1993 by Benno Bänziger and Jeano Erforth, the company turned $30,000 of savings into a company that helped define the cruiser and eBike market.
6 Ιαν 2014 · Trek Bicycle has acquired the Electra Bicycle Company. "Joining the Trek family provides Electra with business and logistical support as well as distribution assets that will ensure the growth of the brand," said a Trek company statement.
Electra Bicycle Company, a subsidiary of Trek Bicycle Company since 2014, [1] was founded in Leucadia, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles. Additionally Electra designed and sells comfort bicycles, and hybrid bicycles.
Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Bontrager, and Diamant Bikes. The company has previously manufactured bikes under the Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes brand names.
January 07, 2014 (Waterloo, WI/Vista, CA) – Trek Bicycle has acquired the Electra Bicycle Company in a move that joins the bicycle industry’s leading performance brand with the most popular name in lifestyle cycling.
19 Μαΐ 2024 · The truth is, Trek did indeed acquire Electra Bikes in 2014. However, the extent of Trek’s ownership and control over Electra remains unclear. Some sources suggest that Trek acquired 100% ownership of Electra Bikes, while others claim that Electra remains an independent brand.
