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6 Ιαν 2014 · (Waterloo, WI/Vista, CA) – Trek Bicycle has acquired the Electra Bicycle Company in a move that joins the bicycle industry’s leading performance brand with the most popular name in lifestyle cycling.
6 Ιαν 2014 · Known for their wide range of townie and electric bikes, Californian company Electra has been acquired by Trek. Founded in 1993 by Benno Bänziger and Jeano Erforth, the company turned $30,000 of savings into a company that helped define the cruiser and eBike market.
Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Bontrager, and Diamant Bikes. The company has previously manufactured bikes under the Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes brand names.
6 Ιαν 2014 · Trek Bicycle has acquired the Electra Bicycle Company. "Joining the Trek family provides Electra with business and logistical support as well as distribution assets that will ensure the growth of the brand," said a Trek company statement.
16 Φεβ 2023 · Co-founder of the Electra Bicycle Company, which sells the top-selling and emulated bikes: Electra and Townie. Overcame: The biking industry's initial reluctance to cater to comfort and style.
Electra Bicycle Company, a subsidiary of Trek Bicycle Company since 2014, [1] was founded in Leucadia, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles. Additionally Electra designed and sells comfort bicycles, and hybrid bicycles.
26 Φεβ 2024 · Investors of Electra Bicycle Company include Trek Bicycles and Caltius Equity Partners. Electra is the leading brand in the comfort bicycle category and provides bicycles, parts and accessories and lifestyle products to consumers worldwide, primarily through independent bicycle dealers.
