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1. www.researchgate.net › publication › 277776518_Marketing_with_Twitter_Challenges(PDF) Marketing with Twitter: Challenges and Opportunities -...

   www.researchgate.net › publication › 277776518_Marketing_with_Twitter_Challenges

   25 Μαΐ 2015 · PDF | The increasing use of Twitter by businesses has created the challenge of how to measure its effectiveness for marketing communications.

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     PDF | The increasing use of Twitter by businesses has...

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2. business.twitter.com › content › dam@TwitterBusiness

   business.twitter.com › content › dam

   Table of Contents. Section 1. Navigating today’s digital advertising landscape. 2. Section 2. Why Twitter Ads: Niche communities, major ROI. 4. Section 3. How brands are using Twitter. 7. Section 4. Define your Twitter Ads campaign goals. 9. Section 5. Understanding your audience with Twitter Analytics. 11. Section 6.

3. business.twitter.com › resources › twitter-plannerTwitter planner - Twitter for Business

   business.twitter.com › resources › twitter-planner

   Test & optimise Play around. Test what works for you and your campaigns Target creatively Broaden your targeting strategy by expanding your reach #ProTips

4. www.academia.edu › 15827122 › Marketing_with_Twitter_Challenges_and_Opportunities(PDF) Marketing with Twitter: Challenges and Opportunities |...

   www.academia.edu › 15827122 › Marketing_with_Twitter_Challenges_and_Opportunities

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   We propose different measures that can be used to gauge the effectiveness of a Twitter strategy, and using Twitter data from leading global brands from two consecutive years, we discuss tweet features that have been identified as increasing follower engagement.

5. hbr.org › 2021 › 10How Twitter Applied the “Jobs to Be Done” Approach to Strategy

   hbr.org › 2021 › 10

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   6 Οκτ 2021 · At the heart of the rebound was Dorsey’s use of the “jobs to be done” approach to rethinking Twitter’s strategy — an approach to defining a business from the perspective of what really ...

6. www.scribd.com › document › 434852603Understanding Twitter For Business | PDF | Hashtag - Scribd

   www.scribd.com › document › 434852603

   A guide that outlines the key features of Twitter, explains its effectiveness as a social network marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.

7. hbr.org › 2022 › 10The Challenges of Transforming Twitter - Harvard Business Review

   hbr.org › 2022 › 10

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   14 Οκτ 2022 · Faced with this challenge, leaders should follow five principles: 1) prioritize an objective, 2) communicate the strategy, 3) rethink norms, 4) set high but achievable expectations, and 5)...