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  1. 1 Ιουλ 2011 · The authors present how the business world is using the social network site as a new communication channel to reach customers and examine other possible uses for Twitter in a business context.

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  2. Find your voice on Twitter This worksheet is available for download at business.twitter.com/downloads.html

  3. 6 Οκτ 2021 · At the heart of the rebound was Dorsey’s use of the “jobs to be done” approach to rethinking Twitter’s strategy — an approach to defining a business from the perspective of what really ...

  4. 4 Οκτ 2021 · Learn how to use Twitter to successfully promote your business and build an engaged community.

  5. 15 Δεκ 2023 · The research highlights Twitter's significance as a real-time barometer of public sentiment, proving essential for businesses to adapt strategies, innovate, and engage with consumers in the...

  6. 25 Μαΐ 2015 · It discusses the factors that predict consumer engagement with organizational tweets, and different Twitter strategies that have been successfully (and less successfully) used by leading...

  7. It demonstrates a variety of potential Twitter practices, and discusses the advantages and disadvantages of different strategies, and thus provides a framework for analysis of Twitter practice, and strategic direction for organisations developing their use of Twitter.

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