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21 Μαρ 2022 · Walmart Demographic Segmentation. A recent survey provided a picture of the average Walmart shopper: late-middle aged, white suburban married women with income of $80,000. She mostly buys groceries, and visits frequently – more than once a week.
16 Μαΐ 2024 · According to a survey conducted by Statista in 2023, 93 percent of consumers were familiar with the Walmart brand and 65 percent appeared to use it for their grocery purchases.
30 Σεπ 2024 · Walmart Consumer Statistics. Millions of shoppers visit Walmart weekly. 95% of American consumers visit Walmart at least twice per year. Walmart shoppers each make an average of 67 annual trips to a Walmart store, including Sam’s Club. The average Walmart shopper spends $54 on 13 products in a typical shopping trip.
23 Φεβ 2024 · Walmart's typical customer is a white woman who earns less than $80,000 a year, shops at least once per week, and spends about $54 per transaction.
The results show that the average American Walmart shopper is 46 years old and white and has an annual household income of just over $76,000. By comparison, Amazon's average customer is...
7 Οκτ 2024 · By Demographics (Reference: similarweb.com) In June 2024, male and female users of walmart.com were 45.37% and 54.63%, respectively.
19 Απρ 2024 · While Walmart‘s core customer may skew slightly older, female, and lower-income than the general population, the retailer‘s broad appeal is its true strength. By segmenting its target market and tailoring strategies to each group‘s unique needs, Walmart drives loyalty across demographics.
