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A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
wordmark (plural wordmarks) (marketing) A logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is often text with unique typographic or graphical treatment. Hypernyms: logo, logotype. Coordinate term: trademark.
Definition. A wordmark is a distinctive text-based logo that represents a brand using its name in a stylized typographic design. This type of logo emphasizes the brand's name and often incorporates unique typography and colors to create a memorable identity.
A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft.
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
Definition. A wordmark is a typographic logo that focuses on the name of a company or brand, using unique typography to convey the brand's identity. It emphasizes the textual representation of the brand, often using custom fonts and styles that reflect the character of the brand.
