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A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
8 Σεπ 2020 · A wordmark is a typographic representation of a brand name used as its logo. Unlike logomarks, wordmark logos only consist of words (as the name suggests) and no images. Thanks to their versatility, wordmark logos can be found in every industry.
Definition. A wordmark is a distinctive text-based logo that represents a brand using its name in a stylized typographic design. This type of logo emphasizes the brand's name and often incorporates unique typography and colors to create a memorable identity.
23 Φεβ 2017 · A wordmark is the custom design of a brand name. It includes the exact typeface, color, letter spacing, and arrangement of a word. The whole design is wrapped up in the typography, the nuanced handling of the letters only without additional symbols or graphics. Wordmarks can also be called logotypes, emphasis on type.
18 Ιαν 2024 · A wordmark logo — also called a logotype — is a text-based logo made up of your brand name, minus any symbols, graphics, or icons. Some popular examples include Google, Sony, FedEx, and more. Since there are no icons and only the brand name, some consider wordmarks as the ‘purest’ form of logo.
11 Ιουλ 2021 · Definition of wordmark: stylized text treatment of a brand name serving as all or part of a logo. Also known as a logotype.
9 Ιουλ 2024 · A wordmark, also known as a logotype, is a typographic representation of a brand’s name. It relies on typography, using unique fonts, colours, and spacing to create a memorable impression, without incorporating any symbols or icons.
