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He has frequently appeared in advertisements for the company portraying a fictional cowboy named "the Yella Fella" after the company's flagship product of YellaWood. [3] With an estimated net worth of $1.2 billion, Rane is the wealthiest person in Alabama .
That was the thematic inspiration for YellaWood’s Yella Fella when he was introduced in a commercial called “Bad Bart.”
5 Απρ 2023 · Rane also has an alter ego: The “Yella Fella,” a crime-fighting cowboy he portrayed in TV commercials throughout the South from 2004 to 2012.
18 Μαΐ 2011 · Therein lies the broad impact of his “Yella Fella” TV ads, in which Rane stars as the yellow-clad cowboy who saves the West from rotting wood with his pressure-treated pine, known as YellaWood. “They'll probably expect me to wear yellow shoes at some point,” he quipped.
6 Μαρ 2012 · The latest hat for Rane to wear is big and yellow. In 2004, his marketing department came up with “Yella Fella.” Rane, having grown up with movie Westerns, was happy to don the costume. “Cowboys were heroes, ” Rane says. “They wanted to create a throwback to the good guys.”
Jimmy Rane is the dynamic President and CEO of Great Southern Wood Preserving, widely recognized as the “Yella Fella” from his company’s advertisements. He has become an icon in the lumber industry and a prominent figure in the American Southeast.
7 Νοε 2023 · Harnessing the momentum, the company would soon debut the popular “Yella Fella” ad campaign, a marketing effort that brought Rane into homes all around the country. “I had a ball. I was in my 60s and riding horses, playing Cowboys and Indians. Doing the things I’d always dreamed about.”
