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In 1970, his wife's parents were killed in an automobile accident, leaving behind a small non-operational lumber treatment plant on the brink of bankruptcy. [ 3 ] [ 5 ] [ 2 ] Unable to sell the plant, Rane returned to his hometown to manage it.
5 Απρ 2023 · Rane took over what became Great Southern in 1970, when the owners—his first wife’s parents—died in a car crash.
26 Απρ 2023 · Rane took over what became Great Southern in 1970, when the owners—his first wife’s parents—died in a car crash. It wasn’t much: A near-bankrupt backyard lumber treating plant with just ...
Jimmy Rane. Jimmy Rane is the dynamic President and CEO of Great Southern Wood Preserving, widely recognized as the “Yella Fella” from his company’s advertisements. He has become an icon in the lumber industry and a prominent figure in the American Southeast.
7 Νοε 2023 · It’s a story that began with tragedy when the death of Rane’s in-laws in 1970 forced Rane to take over the family business. ”We were always robbing Peter to pay Paul, always. We never, ever had any extra money,” Rane said.
12 Μαΐ 2023 · In 1970, Jimmy Rane (OPM 11, 1986) took over a tiny treated-lumber business in Abbeville, Alabama, that was hovering near bankruptcy. Its owners, Rane's in-laws, had died suddenly in a car accident.
18 Μαΐ 2011 · The ad campaign has been a game-changer for the Abbeville, Alabama–based wood company. Rane was a practicing attorney in Birmingham in 1970 when he acquired Great Southern following the deaths of its founders, his wife’s parents, in an auto accident.
