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5 Απρ 2023 · Rane took over what became Great Southern in 1970, when the owners—his first wife’s parents—died in a car crash. It wasn’t much: a near-bankrupt backyard lumber treating plant with just...
26 Απρ 2023 · Jimmy Rane, the 76-year-old founder and CEO of Great Southern Wood Preserving, a lumber treating outfit, asks with a chuckle, picking up an axe in his Abbeville, Alabama, office and pointing at...
2 Μαΐ 2024 · Jimmy Rane is founder and CEO of Great Southern Wood Preserving, which makes decks, fences and other treated lumber products. Rane is better known as "the Yella Fella," his cowboy alter-ego who...
In 1970, his wife's parents were killed in an automobile accident, leaving behind a small non-operational lumber treatment plant on the brink of bankruptcy. [3] [5] [2] Unable to sell the plant, Rane returned to his hometown to manage it.
18 Μαΐ 2011 · The ad campaign has been a game-changer for the Abbeville, Alabama–based wood company. Rane was a practicing attorney in Birmingham in 1970 when he acquired Great Southern following the deaths of its founders, his wife’s parents, in an auto accident.
Jimmy Rane. Jimmy Rane is the dynamic President and CEO of Great Southern Wood Preserving, widely recognized as the “Yella Fella” from his company’s advertisements. He has become an icon in the lumber industry and a prominent figure in the American Southeast.
26 Μαΐ 2016 · The founder of Abbeville-based building materials company Great Southern Wood Preserving, Rane is better known nown as Yella Fella, the cowboy alter-ego he plays in TV commercials. He got into the...
