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In 1970, his wife's parents were killed in an automobile accident, leaving behind a small non-operational lumber treatment plant on the brink of bankruptcy. [3] [5] [2] Unable to sell the plant, Rane returned to his hometown to manage it.
The founder of Abbeville-based building materials company Great Southern Wood Preserving, Rane is better known nown as Yella Fella, the cowboy alter-ego he plays in TV commercials. He got into...
12 Μαΐ 2023 · Photo credit: Auburn University. In 1970, Jimmy Rane (OPM 11, 1986) took over a tiny treated-lumber business in Abbeville, Alabama, that was hovering near bankruptcy. Its owners, Rane's in-laws, had died suddenly in a car accident.
6 Φεβ 2017 · Rane founded Great Southern Wood Preserving, a treated lumber company, and today the company is the largest of its kind in the world, according to Birmingham, Ala.'s Yellowhammer News, with $700 million in annual revenue.
YellaWood History. Updated July 21, 2023. Zippia gives an in-depth look into the details of YellaWood, including salaries, political affiliations, employee data, and more, in order to inform job seekers about YellaWood.
18 Μαΐ 2011 · Therein lies the broad impact of his “Yella Fella” TV ads, in which Rane stars as the yellow-clad cowboy who saves the West from rotting wood with his pressure-treated pine, known as YellaWood. “They'll probably expect me to wear yellow shoes at some point,” he quipped.
12 Οκτ 2023 · TYLER, Texas (KLTV) - The company responsible for the YellaWood brand will soon begin construction on a new processing facility occupying 150 acres of the new Tyler Interstate Commerce Park located at the I-20 interchange with SH-155.