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In 1970, his wife's parents were killed in an automobile accident, leaving behind a small non-operational lumber treatment plant on the brink of bankruptcy. [3] [5] [2] Unable to sell the plant, Rane returned to his hometown to manage it.
12 Μαΐ 2023 · Photo credit: Auburn University. In 1970, Jimmy Rane (OPM 11, 1986) took over a tiny treated-lumber business in Abbeville, Alabama, that was hovering near bankruptcy. Its owners, Rane's in-laws, had died suddenly in a car accident.
26 Μαΐ 2016 · The founder of Abbeville-based building materials company Great Southern Wood Preserving, Rane is better known nown as Yella Fella, the cowboy alter-ego he plays in TV commercials. He got into the...
A Legacy Framed in Timber. Abbeville, Alabama. While in law school, Jimmy Rane mediated a dispute over his father-in-law’s estate, which led to him taking over a small wood treating business located on the family property.
6 Φεβ 2017 · Rane founded Great Southern Wood Preserving, a treated lumber company, and today the company is the largest of its kind in the world, according to Birmingham, Ala.'s Yellowhammer News, with $700 million in annual revenue.
18 Μαΐ 2011 · Rane, the CEO of Great Southern Wood Preserving, told the Birmingham News (February, 13, 2011). Therein lies the broad impact of his “Yella Fella” TV ads, in which Rane stars as the yellow-clad cowboy who saves the West from rotting wood with his pressure-treated pine, known as YellaWood. “They'll probably expect me to wear yellow shoes ...
12 Οκτ 2023 · TYLER, Texas (KLTV) - The company responsible for the YellaWood brand will soon begin construction on a new processing facility occupying 150 acres of the new Tyler Interstate Commerce Park located at the I-20 interchange with SH-155.
