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YouTube: The Business Model. Paola Nieto Parra. Abstract. YouTube is a growing as a company and as a community. It has become a widely popular platform for individuals known as YouTubers and for companies to promote themselves and their products. However, YouTube is a fairly young company.
19 Φεβ 2024 · It has also transformed into a lucrative business model, generating billions of dollars in revenue each year. In this article, we will dive into the intricacies of YouTube's business model and explore the various revenue streams that contribute to its success.
3 Απρ 2022 · The primary revenue sources we’ll discuss shortly include advertising (the largest source of YouTube income), paid memberships, collaborations & sponsorships. We know you’re triggered to learn more.
14 Οκτ 2024 · YouTube generated $31.5 billion revenue in 2023, a 1.3% increase year-on-year; Over 2.7 billion people access YouTube once a month; YouTube’s most subscribed channel is T-Series, however Mr. Beast earned the most revenue in 2023; YouTube Premium reached 100 million subscribers in 2024
YouTube’s revenue-sharing scheme with content creators is a pivotal element in its business model. The platform has established specific percentages for various monetization features, ensuring both YouTube and creators receive a fair share of the generated revenue.
YouTube's main source of revenue is advertising. Additionally, we earn money from our monthly subscription businesses such as YouTube Premium. We’ve also developed tools to help eligible ...
Fig. 1(a) illustrates two examples of video descriptions and demonstrates the use of three diferent alternative monetization strategies. The diagram in Fig. 1(b) shows a schematic overview of how alternative monetization contrasts with YouTube’s shared ad revenue as a source of the creator’s income.
