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Politicization. Following the referendum result in favour of Brexit in the UK and the election of Donald Trump as 45th President of the U.S., "generation snowflake" was often shortened to simply "snowflake" and became a politicized insult.
“A snowflake was a person who was opposed to the abolition of slavery,” Brewster said. “They were called snowflakes because it said they valued white people over black people.”
As a political term, it is often used pejoratively to describe individuals who are perceived to be overly sensitive, intolerant of differing opinions, and prone to taking offense easily. Its origins may be linked to the notion that like snowflakes, people are unique and fragile.
6 Οκτ 2020 · Used to mean everything from weak and wet, to a synonym for the millennial age bracket, snowflake had become a political buzzword.
5 Ιουλ 2018 · In 2016, snowflake became much more politicized and more malicious. After the polarizing decision of Brexit and the election of Donald Trump, the alt-right especially adopted snowflake to insult the political left who were upset by the events and concerned about rising nationalism and bigotry.
26 Ιαν 2022 · The term “snowflake” is a relatively new word in our current political lexicon, although it is now frequently used as a bitter accusation across the political spectrum on social media.
16 Νοε 2016 · Snowflake: Short for “special snowflake,” a pejorative for an entitled person. Most people protesting Trump are “snowflakes,” according to the alt-right, as are anti-Trump celebrities and ...