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In recent years, Drunk Elephant has repeatedly found itself embroiled in controversies and is struggling to restore its glory. Here's why Drunk Elephant could be the next rise-to-ruins story in the beauty business.
What happened with Drunk Elephant? The skincare company, which considers itself to be "biocompatible" is facing backlash for a wide range of reasons.
Drunk Elephant in particular has become so popular founder Tiffany Masterson has had to tell "kids and tweens stay away from our more potent products that include acids and retinols" on social...
Drunk Elephant is a skincare line that has had a cult following for a long time primarily because of the ingredients they choose and avoid. The line is vegan and cruelty-free, and they’ve also donated to elephants.
Tweens are flooding Sephora to buy high-end skincare from Drunk Elephant, Glow Recipe, and Laneige. Dermatologists explain why the trend could do more harm than good.
Often given unbridled access to TikTok and Instagram, they’re exposed to a whole slew of influencer marketing (which we can guess is where they learnt about Drunk Elephant). Why else would a pre...
Why are so many kids requesting Drunk Elephant skincare products for Christmas? TikTok and influencers have come for wish lists this year, particularly at teens who are susceptible to the effects of social media, Northeastern experts say.
